Nourishing Minds, Powering Livelihoods: Our Two-Pillar Model.
We tackle malnutrition at its root by combining biofortified millet nutrition for children with sustainable livelihoods for rural women and farmers.
Through Anganwadis & schools
Millet Products Distributed
5 Lakh+
Biscuits & nutrition barsStates
3
Rajasthan · UP · HaryanaFarmers Supported
2,000+
Biofortified grainsWomen-Led Production
10+
Women managing productionPillar 1: Millet Nutrition for Anganwadi & School Children
Biofortified millet-based biscuits and nutrition bars that address micronutrient deficiencies and support healthy child development.
Joy Changes Lives: Morning Nutrition
Micronutrient-rich millet snacks served to young children.
Nutrition Education
The First 1,000 Days
From pregnancy to age two is critical — and preschool and school years are equally important for growth and learning.
Why Biofortified Millets?
Instead of empty-calorie snacks, Joywing uses nutrition-rich grains like pearl millet (bajra) — a traditional staple that children enjoy and communities trust.
Iron-Rich
Biofortified pearl millet helps address iron deficiency, a common cause of anaemia in children.
Zinc & Vitamin A
Micronutrient-rich morning snacks support immunity, growth and healthy development.
Vitamins & Amino Acids
Millet is a powerhouse of nutrition — rich in essential vitamins, minerals and amino acids.
Climate Resilient
Hardy, drought-tolerant grains that suit dryland farming and support sustainable agriculture.
Delivered Through Government Systems
We partner with state authorities to align with national programmes such as ICDS and PM POSHAN (Mid-Day Meal).
Women & Farmers: From Beneficiaries to Producers
Community development is a holistic process. Our livelihood work is integrated with nutrition, creating a cycle of positive impact that benefits the entire community.
Employment for Women
Members of government-approved women's self-help groups are hired in our manufacturing facilities for millet-based products.
- Skills training & regular income
- Women manage production lines
Women Micro-Entrepreneurs
We support women entrepreneurs to launch micro-enterprises and purchase their goods for distribution.
- Assured market linkage
- Partnership with government SHG initiatives
Biofortified Farming
Zinc-enriched wheat and iron-rich pearl millet seeds are distributed in collaboration with HarvestPlus.
- Higher farmer income
- Healthier communities
The Farm-to-Child Circular Value Chain
By sourcing locally and employing local women, we create a circular economy — every rupee touches farmers, women and children.
Farmer Partnerships
Farmers grow biofortified grains such as iron-rich pearl millet and zinc-enriched wheat, with seeds distributed in collaboration with HarvestPlus.
Women-Led Production
Members of government-approved women's self-help groups work in our manufacturing units to produce millet-based products.
Processing & Packing
Millet biscuits and nutrition bars are processed and packed for safe distribution.
Anganwadis & Schools
Products reach children through Anganwadis and government schools, in partnership with government agencies and local leaders.
Education & Monitoring
Nutrition education for children, parents and teachers, with continuous data collection on children's health.
Anchored in the United Nations Sustainable Development Goals
Our programmes contribute directly to India's commitments on poverty, hunger and health.
SDG 1: No Poverty
End poverty in all its forms everywhere by creating sustainable livelihoods for rural women and fair income for farmers.
Primary TargetSDG 2: Zero Hunger
End hunger, achieve food security and improved nutrition and promote sustainable agriculture.
SDG 3: Good Health & Well-being
Ensure healthy lives and promote well-being for all at all ages, starting with early childhood nutrition.
Fuel a Classroom. Empower a Mother.
Whether you want to support a child's nutrition or direct CSR funds towards child nutrition and livelihoods, your support creates impact on the ground.
- Programme updates with photographs
- 80G receipt for eligible donations
- Field visits for donors and CSR partners
Sponsor Child Nutrition
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